Ram Charan Teja's latest film Maerupu, directed by Dharani and produced by N.V. Prasad and Paras Jain under the banner of Mega Supergood Films, was launched on Friday at Rama Naidu Studios, Hyderabad.

Dr. D. Rama Naidu switched on the camera, while the Praja Rrajyam chief and hero’s dad Chiranjeevi clapped the mahurat shot on Ram Charan Teja and Kajal (who teams up with Ram Charan once again after Magadheera).

"It is a good commercial script. I felt good after listening to the story and it caters to all cross-sections of audiences. I play a unique character in this movie which will be identified by today’s youth. The story is about how a youngster becomes victorious. There is a rhythm in the story," Ram Charan Tej said.

Producer N.V. Prasad, Dharani and music composer Devi Sri Prasad spoke during the occasion. Dialogues are by Paruchuri Brothers. Art is by Padmashri Thota Tharani.